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The viral TikTok trends. How beauty brands engage with customers in a funny way and interact with fashion industry is showing how increasingly the industry is gaining space in the global market. Fashion And beauty crossing lines is nothing new but the way indie cosmetics, that has not been born…

The Ordinary, a brand under the umbrella of DECIEM, has emerged as a game-changer in the beauty industry since its launch in 2016. With a focus on transparency, scientific formulations, and affordability, The Ordinary has quickly garnered a loyal customer base and positioned itself as a leader in the cosmetics…

Skincare routine are the key for the effective skin change. Do you remember the period in which skincare was related with only acne or anti-aging. Nowadays, skincare routines are the pillar of everyday beauty and wellness care.